Building the Perfect Brand

I recently attended a branding seminar for authors and wanted to share best practices with the WordServe Community. Here are 4 Sizzling Secrets to Branding You and Your Book from speaker Liz Goodgold, Branding Expert for www.RedFireBranding.com: 1. WIIFM: What’s in if...

Writers and Readers Reachout 2012

Today is the big day! Before us is a great opportunity to partner with one another to raise awareness about human trafficking and join together to raise funds towards their rescue through Kimberly L. Smith’s foundation, Make Way Partners. And yet, even as we are set...

Ever-Increasing Returns

Publishing a book is an adventure. Part of that adventure is engaging with the people you meet along the journey. Some of those people will serve in a capacity of enlightenment and support. They provide assistance for you at different turns. It could be marketing...

Radio Days

When I completed my first book, my boss was incredibly supportive and offered to get amarketing package for me of my own choosing. Having very little understanding of book marketing, I was soon swimming in a flood of possible opportunities of all different shapes,...

Direct Mail is Still Cool as Ever

Have you ever sent a letter to prospective customers asking them to buy one of your books? If so, you have participated in direct mail marketing — one of the most efficient and effective selling techniques. If you think it’s too old school for you, then consider this:...

Publishing Crash Course

People often ask how someone as flaky as I am can pull it together and write a book. In the hopes that it might inspire others to go out and create new worlds of their own, here are the things I did to become a published author: 1) Read a lot of great content. This is...